Heineken Green Challenge requires more follow-up of entrepre

Dołączył: 10 Mar 2024 Posty: 1

Gerardo Soria Gurrola, Corporate Affairs Manager of Heineken Mexico, presented the Heineken Green Challenge Mexico 2019, focused on promoting projects by entrepreneurs who develop environmental projects. This edition will have the theme: water.

In its 2018 edition, this contest was focused on solutions to problems of polluting emissions, projects developed by entrepreneurs and university innovators and professionals who bring together teams of five people to promote technological, digital and cultural ideas in sustainability.

The manager of this brewing company Chile Mobile Number List acknowledged that the brand does not follow up the winning projects beyond the contest, under the argument that they are not in accordance with the ecological parameters managed by the corporate.

He told ExpokNews that they are being encouraged to consolidate as companies, although at the moment there has not been the necessary follow-up to become possible allies in green solutions for Heineken.

This year's edition - focused on water, a relevant topic for Heineken - is expected to provide the opportunity to not only reward but also follow up and analyze whether the projects can be implemented in the company's plants.

He explained that Heineken carries out various actions to properly use water and reduce the amount of liquid in its processes as well as improve its treatment and invest in eco-efficient management projects.

Heineken Mexico uses 2.6 liters of water worldwide for every liter of beer produced. In his opinion, it is the best organization that uses water resources in Mexico.

In 2018, it registered a reduction in water consumption of 30% compared to 2010 and the 7 plants located in the country are below water consumption worldwide, he explained.

“The efficiency in our ecological and social responsibility projects allows the Chihuahua plant to be a global example and only use 2 liters of water for one liter of beer,” he added.

According to Heineken's 2018 Corporate Report, the company works on several ecological pillars at the national level, including efficiency or mitigation of environmental impact to reach 2.3 liters of water for every liter of beer produced.

It also establishes ecological projects in places where there is water stress and the brand's plants are present, such as the facilities located in Monterrey, Toluca, Tecate and Guadalajara.

He added that corporate social responsibility and sustainability are essential for the company, under its philosophy “Providing a Better World”, which implements the policies to be followed on issues of environmental solutions in emissions, water and volunteering, as well as intelligent consumption of its product, with specific actions in each area that are applied according to the region of the country where they are present.

He explained that by being part of the Cerveceros de México organization, there is synergy with other companies with which they jointly promote social initiatives, such as the “Don't make yourself Guey” campaign to prevent the sale of alcoholic beverages to minors.

He also recalled that the company manages a program of giving away canned water in emergency cases due to natural disasters, as it did during the 2017 earthquakes, when two million cans of water were channeled in Oaxaca, Puebla, Edomex, Morelos and Mexico City. to affected people.

What is the Heineken Green Challenge?
This entrepreneurship contest is open to young university students or graduates who are between 18 and 35 years of age.

In the 2019 edition, participants will be able to propose innovative projects in:

Lack of water.
Inefficient use of water.
Lack of access to water.
Deterioration in water quality.
Water sanitation.
The prizes will be distributed as follows: from fourth to tenth place, 50 thousand pesos; third place, 100 thousand pesos; second place, 200 thousand pesos, and first place, half a million pesos.

In the last edition of this entrepreneur contest, 300 projects participated and the 10 finalists received training and advice from the Tecnológico de Monterrey to consolidate their companies. The call closes on September 15.

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